Digital Marketing Specialist APPLY NOW

The candidate will be responsible for digital marketing and SEO & SEM for a wide array of media to fit internal and external clients' needs. The ideal candidate must be passionate and excited to explore new opportunities to grow and communicate brand image

Responsibilities:

• Build and evolve Brand Personality.
• Conceptualize and execute the brand strategy behind social media campaigns.
• Develop the company's brand to increase brand presence.
• Relationship building with clients.
• Plans and executes all digital marketing strategies including SEO, SEM, paid social media, search and display campaigns.
• Will work alongside the graphic designers to produce content for social media/ ads.
• Designs, builds, and maintains the digital presence on all platforms such as Google, LinkedIn, Facebook, YouTube, Twitter, Instagram, Websites, Pinterest and other platforms.
• Social Media Strategy & Analytics
• Tests new CTA’s (call to actions) to improve conversion rates.
• Monitor and create new adverts on social media platforms

Qualifications:

• 3+ years of work experience as a Digital Marketing specialist, preferably across the Gifting or Product business.
• Bachelor's degree in Marketing. Digital Marketing experience is a plus.
• Excellent understanding of digital marketing concepts
• Experience in managing google and social media campaigns
• Experience with business to customer social media and lead generation
• Experience in generating meaningful digital marketing reports
• Full 360 digital marketing experience
• Social Media experience with Instagram, Pinterest, Facebook, LinkedIn and a knowledge of how to utilize them to generate brand awareness, brand interest, brand loyalty and web traffic
• Strong conceptual and communication skills
• Accountable and collaborative behaviour is required
• A genuine desire to make their mark on the growing business